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商品詳細
Process-based Strategic Planning. 6th ed. Tr. by A. Clark. 〔英訳〕プロセス・ベースの戦略計画 第6版
・ISBN 978-3-642-16714-0 hard EUR 49.99
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お気に入り
★★★
| 著者・編者 | Grünig, Rudolf / Kühn, R., / Tr. by A. Clark |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2010 |
| ページ数 | xxiv, 358 S. |
| 言語 | ENG |
| ニュース番号 | ＜581-629＞ |
解説
A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.