株式会社極東書店トップ ＞ 商品一覧 ＞ Multinational Corporation Subsidiaries in China : An Empirical Study of Growth and Development Strategy.
商品詳細
Multinational Corporation Subsidiaries in China : An Empirical Study of Growth and Development Strategy. 中国における多国籍企業子会社 －成長・発展戦略の実証的研究－
・ISBN 978-1-84334-605-0 hard
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| 著者・編者 | Zhao, Jinghua / Wang, Jifu / Gupta, V. et al., |
|---|---|
| シリーズ | Chandos Asian Studies Series: Contemporary Issues and Trends |
| 出版社 | (Chandos Pub., UK) |
| 出版年月 | 2012 |
| ページ数 | 245 pp. |
| 言語 | ENG |
| ニュース番号 | ＜581-628＞ |
解説
This comprehensive study examines the global strategies of multinational corporations (MNCs), the strategic evolution and the categories of their subsidiaries in China based on 150 MNCs. It is the first large-scale project of this nature to be conducted. The research has significant bearing on strategic planning for firms that have set up, are setting up or are planning to establish subsidiaries in China, and the firms that try to compete in the global marketplace. The findings are significant for the West, owing to the current economic crisis and the need to determine if subsidiary expansion strategies will help Western firms achieve the portfolio effects in operations and avoid the harmful impact of macro events such as the existing global financial crisis. Additional empirical findings, analysis, discussions, and suggestions for future studies are also presented.