株式会社極東書店トップ ＞ 商品一覧 ＞ Success Factors of Regional Strategies for Multinational Corporations : Appropriate Degrees of Management Autonomy and Product Adaptation.
商品詳細
Success Factors of Regional Strategies for Multinational Corporations : Appropriate Degrees of Management Autonomy and Product Adaptation. 多国籍企業のための地域戦略の成功要因
・ISBN 978-3-7908-2639-5 hard EUR 99.99
￥26,726.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Heinecke, Patrick, |
|---|---|
| シリーズ | Contributions to Management Science |
| 出版社 | (Physica-Vlg., GW) |
| 出版年月 | 2011 |
| ページ数 | 350 pp. |
| 言語 | ENG |
| ニュース番号 | ＜581-624＞ |
解説
This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means of the partial-least-squares (PLS) method on the basis of a survey-based inquiry of the Fortune Global 500 firms with success indicator data for a period of nine years. The findings highlight the importance of considering the different degrees of contextual influence in the design of regional strategies, where low degrees of regional management autonomy and high levels of regional product/service adaptation are found to be appropriate for MNCs to be regionally successful.