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Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives. グローバルな文化的背景における パブリック・リレーションズ
・ISBN 978-0-415-87285-0 hard GB£ 210.00
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・ISBN 978-0-415-87286-7 paper GB£ 51.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-86615-3
| 著者・編者 | Bardhan, Nilanjana / Weaver, C. K. (eds.), |
|---|---|
| シリーズ | Routledge Communication Series |
| 出版社 | (Routledge, US) |
| 出版年月 | 2011 |
| ページ数 | 298 pp. |
| 言語 | ENG |
| ニュース番号 | ＜581-1800＞ |
解説
While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.
Providing a critical examination of public relations' contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative 'ways of knowing' that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship.
This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.