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商品詳細
The Basic Business Library : Core Resources and Service. 5th ed.
・ISBN 978-1-59884-611-9 2012 cloth US$ 75.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 979-84-00-61659-4
| 著者・編者 | Forte, Eric / Oppenheim, M. R. (eds.), |
|---|---|
| 出版社 | (Libraries Unlimited, US) |
| ページ数 | 227 pp. |
| 言語 | ENG |
| ニュース番号 | ＜580-L13＞ |
解説
Everything you need to know in order to start, maintain, and provide service for a business collection, and to research virtually any business topic.
Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing.
This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.