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Name: Brand Media Strategy : Intergrated Communications Planning in the Didital Era.
Author: Young, Antony
ISBN: 978-0-230-10474-7

Brand Media Strategy : Intergrated Communications Planning in the Didital Era. ブランド・メディア戦略

・ISBN 978-0-230-10474-7 hard

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著者・編者	Young, Antony,
シリーズ	The Advertising Age Book
出版社	(Palgrave Macmillan, US)
出版年月	2010
ページ数	xii, 239 pp.
言語	ENG
ニュース番号	＜580-782 580-L334＞

解説

Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.