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Principles and Practice of Social Marketing : An International Perspective. 社会マーケティングの原理と実践－国際的視点－
・ISBN 978-0-521-19450-1 hard GB£ 105.00
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・ISBN 978-0-521-16737-6 paper GB£ 56.00
￥17,740.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-511-76175-1
| 著者・編者 | Donovan, Rob / Henley, N., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2010 |
| ページ数 | 504 pp. |
| 言語 | ENG |
| ニュース番号 | ＜580-764 584-707＞ |
解説
This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.