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Name: International Marketing. 15th ed.
Author: Cateora, Philip R. / Gilly, M. C. / Graham, J. L.
ISBN: 978-0-07-352994-3

International Marketing. 15th ed. P.R.カトーラ著『国際マーケティング管理』第15版

・ISBN 978-0-07-352994-3 hard

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著者・編者	Cateora, Philip R. / Gilly, M. C. / Graham, J. L.,
出版社	(McGraw-Hill/Irwin, US)
出版年月	2011
ページ数	622 pp.
言語	ENG
ニュース番号	＜580-762＞

解説

Cateora and Graham&#39s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.