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Name: Gaining and Sustaining Competitive Advantage. 4th ed.
Author: Barney, Jay B.
ISBN: 978-0-13-612092-6

Gaining and Sustaining Competitive Advantage. 4th ed. J.B.バーニー著『企業戦略論－競争優位の構築と持続』第4版

・ISBN 978-0-13-612092-6 cloth US$ 306.65

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・ISBN 978-0-13-247906-6 paper Int'l ed.

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著者・編者	Barney, Jay B.,
出版社	(Prentice Hall, US)
出版年月	2011
ページ数	495 pp.
言語	ENG
ニュース番号	＜580-733 583-799＞

解説

Explore the most up-to-date research in the field of strategic management.

Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.

The fourth edition has been thoroughly updated to include the latest research in the field.