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商品詳細
The Sourcebook for Political Communication Research : Methods, Measures, and Analytical Techniques. 政治的コミュニケーション研究資料集 －方法、測定、分析技術－
・ISBN 978-0-415-96495-1 2010 hard GB£ 260.00
￥82,368.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-0-415-88497-6 2013 paper GB£ 90.99
￥28,825.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-93866-9
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-317-70934-3
| 著者・編者 | Bucy, Erik P. / Holbert, R. L., |
|---|---|
| シリーズ | Routledge Communication Series |
| 出版社 | (Routledge, US) |
| ページ数 | 608 pp. |
| 言語 | ENG |
| ニュース番号 | ＜580-1286＞ |
解説
The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. It also includes such innovations as the use of advanced statistical techniques, and addresses digital media as a means through which to disseminate as well as study political communication. It considers the use of methods adapted from other disciplines, such as psychology, sociology, and neuroscience.
With contributions from many of the brightest scholars working in the area today, the Sourcebook is a benchmark volume for research, presenting analytical techniques and investigative frameworks for researching political communication. As such, it is a must-have resource for students and researchers working and studying activity in the political sphere.