株式会社極東書店トップ商品一覧Global Business Today. 7th ed.

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Global Business Today.

Global Business Today. 7th ed. C.W.L.ヒル著 今日のグローバル経営 第7版

・ISBN 978-0-07-813721-1 soft

絶版

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著者・編者Hill, Charles W. L.,
出版社(McGraw-Hill/Irwin, US)
出版年月2011
ページ数620 pp.
言語ENG
ニュース番号<580-727 000-87992>

解説

Overview:Charles Hill's Global Business Today, 7e has become the most widely used text in the International Business market. Hill explains that he attempted to write a book that: (1) is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tight, integrated flow between chapters, (4) it focuses on managerial implications, (5) it makes important theories accessible and interesting to students, and (6) it incorporates ancillary resources that enliven the text and make it easier to teach.

Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT - so much so that the writing has become Charles Hill's trademark. The author's passion and enthusiasm for the international business arena is apparent on every page. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader. For example, read the text description of Mixed Economy on pages 52-53.