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Corporate Foresight : Towards a Maturity Model for the Future Orientation of a Firm. 企業展望-企業の将来方針のための成熟度モデルのために
・ISBN 978-3-7908-2625-8 hard EUR 179.99
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| 著者・編者 | Rohrbeck, René, |
|---|---|
| シリーズ | Contributions to Management Science |
| 出版社 | (Physica-Vlg., GW) |
| 出版年月 | 2011 |
| ページ数 | 220 pp. |
| 言語 | ENG |
| ニュース番号 | <579-436> |
解説
Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as Siemens, Volkwagen, General Electric, Philips and Deutsche Telekom. Rene Rohrbeck proposes a Maturity Model to assess how prepared a company is to respond to external (disruptive) change. He uses data from 107 interviews with board members, corporate strategists, innovation managers, and corporate foresight professionals to present and discuss best practices. Using illustrations to show the complex interaction of corporate foresight with other units such as innovation and strategic management, Rene Rohrbeck provides the reader with rich insights on how to make an organization agile and reactive towards change. For scholars this book proposes multiple hypotheses and frameworks for future research.