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Name: Effective Crisis Communication : Moving from Crisis to Opportunity. 2nd ed.
Author: Ulmer, Robert / Sellnow, T. L. / Seeger, M. W.
ISBN: 978-1-4129-8033-3

Effective Crisis Communication : Moving from Crisis to Opportunity. 2nd ed.

・ISBN 978-1-4129-8033-3 cloth

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・ISBN 978-1-4129-8034-0 paper

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著者・編者	Ulmer, Robert / Sellnow, T. L. / Seeger, M. W.,
出版社	(Sage, US)
出版年月	2011
ページ数	240 pp.
言語	ENG
ニュース番号	＜578-L499＞

解説

This book provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.

Key Features of this second edition:

*Brings together theory and experience: This book introduces readers to sound research and best practices in the field of crisis communication.

*Provides advice on how to create opportunity from crisis: Unlike other crisis communication texts, this book explains how organizations can and should emerge from crises as better organizations.

*Addresses prominent and diverse cases: Cases and practical applications from a wide variety of crises are included, such as food-borne illness outbreaks, terrorism, industrial disasters, and natural disasters. "You Make the Call" exercises allow readers to examine and critique the decisions made in such important cases such as 9/11, the 2003 California fires, the recent financial crisis, and the Swine flu pandemic.