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商品詳細

Name: Practical Pricing and Revenue Management : A Practical Perspective.
Author: Yeoman, Ian / McMahon-Beattie, U. (eds.)
ISBN: 978-0-230-24141-1

Practical Pricing and Revenue Management : A Practical Perspective.

・ISBN 978-0-230-24141-1 hard

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著者・編者	Yeoman, Ian / McMahon-Beattie, U. (eds.),
出版社	(Palgrave Macmillan, UK)
出版年月	2010
ページ数	304 pp.
言語	ENG
ニュース番号	＜578-L264＞

解説

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.