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The SAGE Handbook of Public Relations. 2nd ed.
・ISBN 978-1-4129-7780-7 cloth GB£ 155.00
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・ISBN 978-1-4129-7781-4 paper
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| 著者・編者 | Heath, Robert L. (ed.), |
|---|---|
| 出版社 | (Sage, US) |
| 出版年月 | 2010 |
| ページ数 | 792 pp. |
| 言語 | ENG |
| ニュース番号 | ＜578-L256＞ |
解説
An unparalleled guide to the theory and practice of public relations
Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.
Key Features
- Presents major theories in the words of the leading advocates for each theory
- Covers the full range of theory, research, and practice in the discipline
- Positions public relations as a positive force to help make society more fully functional
- Challenges academics and practitioners to identify best practices that can inform the work of those in the profession