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Creating Powerful Brands. 4th ed. 強力なブランドを創造する 第4版
・ISBN 978-1-85617-849-5 paper GB£ 61.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-136-44519-4
| 著者・編者 | de Chernatony, Leslie / McDonald, M. / Wallace, E., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2013 |
| ページ数 | 510 pp. |
| 言語 | ENG |
| ニュース番号 | ＜578-774＞ |
解説
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
In this influential textbook, de Chernatony, McDonald & Wallace
* Summarise the latest thinking and best practice in the domain of branding
* Show how branding theories are implemented in practice with all new real marketing campaigns
* Bring the story up-to-date with a clear European focus
Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.