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Marketing Management. 4th ed. R.S.ウィナー他著 マーケティング管理 第4版
・ISBN 978-0-13-607489-2 cloth US$ 353.32
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お気に入り
★★★
| 著者・編者 | Winer, Russell S. / R. Dhar, |
|---|---|
| 出版社 | (Prentice Hall, US) |
| 出版年月 | 2011 |
| ページ数 | 506 pp. |
| 言語 | ENG |
| ニュース番号 | ＜578-772＞ |
解説
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.