株式会社極東書店トップ商品一覧The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business.

商品詳細

The Quintessence of Strategic Management

The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business. P.コトラー他著 戦略経営の真髄

・ISBN 978-3-642-14543-8 hard

お気に入り
著者・編者Kotler, Philip / Berger, R. / Bickhoff, N.,
出版社(Springer, GW)
出版年月2010
ページ数viii, 130 S.
言語ENG
ニュース番号<578-720>

解説

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (including the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.