商品詳細

Understanding business networks is key to understanding how companies compete in the global economy. Strategic Business Networks provides an in-depth and timely discussion of contemporary, strategic business networks, looking analytically at both how (and why) they are constructed and managed, providing examination of both theoretical bases and managerial challenges.

Discussions are developed on the notion that different types of business networks - whether they aim to produce basic production and logistical efficiency, renew the business processes of the network, or create entirely new technologies or business - are based on different value-producing logics. These logics in turn require distinctive organizational forms, business models and managerial capabilities and the authors focus their attentions to examining the nature of these emergent elements.

Features of the book include a wide range of international case studies, boxed definitions, chapter summaries and further reading sections. The book will appeal widely to advanced students, researchers and academics in the fields of business, strategy and marketing.