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Creative Cost-Benefits Reinvention : How to Reverse Commoditization Hell in the Age of Customer Capitalism. 創造的費用便益の再発明 －顧客資本主義の時代にコモディティ化の地獄を逆転する－
・ISBN 978-0-230-10530-0 hard EUR 49.99
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★★★
| 著者・編者 | Dussart, Christian, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2010 |
| ページ数 | 325 pp. |
| 言語 | ENG |
| ニュース番号 | ＜578-685＞ |
解説
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.