株式会社極東書店トップ＞商品一覧＞ Perspectives on Social Media Marketing.

商品詳細

Name: Perspectives on Social Media Marketing.
Author: Miletsky, Jason
ISBN: 978-1-4354-5652-5

Perspectives on Social Media Marketing.

・ISBN 978-1-4354-5652-5 soft

お気に入り ★★★

お問い合わせ

著者・編者	Miletsky, Jason,
出版社	(Delmar, US)
出版年月	2011
ページ数	304 pp.
言語	ENG
ニュース番号	＜577-L227＞

解説

PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.