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Leading Change in a Web 2.1 World : How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational Change.
・ISBN 978-0-8157-0484-3 2010 cloth GB£ 25.95
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・ISBN 978-0-8157-2542-8 2013 paper GB£ 19.99
￥6,332.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Nickerson, Jackson, |
|---|---|
| 出版社 | (Brookings Institution Pr., US) |
| ページ数 | 160 pp. |
| 言語 | ENG |
| ニュース番号 | ＜577-L214 577-L490＞ |
解説
Recent advances in Web 2.0 technology enable new leadership processes and guidelines that can create great value for organizations. In this important new book-the first title in the new Brookings series on Innovations in Leadership-management expert Jackson Nickerson proposes a combination of processes and guidelines utilizing Web 2.0 technology, which he refers to as Web 2.1, that will not only lead and direct change in an organization but actually accelerate it. He calls this set of processes and guidelines ""ChangeCasting,"" and it should be an important part of any organization's leadership toolkit.
Leading Change in a Web 2.1 World provides fresh insights into why people and organizations are so difficult to engage in change. It explains how web-based video communications, when used in accordance with ChangeCasting principles, can be a keyway to building trust and creating understanding in an organization, thereby unlocking and accelerating organizational change.
Nickerson introduces us to two Fortune 1000 firms facing dire economic and competitive circumstances. Both CEOs attempted extensive organizational change using web-based video communications, but one used ChangeCasting while the other did not-Nickerson details how ChangeCasting produced positive financial results for the former. He also discusses how ChangeCasting principles were used so successfully by the Barack Obama presidential campaign in 2008.
The insights presented here will be invaluable to business executives, public officials, students of management and organizations, and anyone who needs to take organizational change from the drawing board to successful implementation and replication.
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