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Name: Business-to-Business Marketing : Analysis and Practice.
Author: Vitale, Robert P. / Giglierano, J. / Pfoertsch, W.
ISBN: 978-0-13-605828-1

Business-to-Business Marketing : Analysis and Practice. B2Bマーケティング

・ISBN 978-0-13-605828-1 cloth

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・ISBN 978-0-13-247905-9 paper Int'l ed.

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著者・編者	Vitale, Robert P. / Giglierano, J. / Pfoertsch, W.,
出版社	(Prentice Hall, US)
出版年月	2011
ページ数	512 pp.
言語	ENG
ニュース番号	＜577-742 580-771＞

解説

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.