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The Tourism and Leisure Experience : Consumer and Managerial Perspectives. ツーリズムとレジャー体験－消費者と管理的視点
・ISBN 978-1-84541-149-7 hard GB£ 119.95
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・ISBN 978-1-84541-148-0 paper GB£ 33.95
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納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Morgan, Michael / Lugosi, P. / Ritchie, J. R. B. (eds.), |
|---|---|
| シリーズ | Aspects of Tourism |
| 出版社 | (Channel View Pub., UK) |
| 出版年月 | 2010 |
| ページ数 | 237 pp. |
| 言語 | ENG |
| ニュース番号 | ＜577-719＞ |
解説
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.