株式会社極東書店トップ ＞ 商品一覧 ＞ From Corporate Social Responsibility to Corporate Citizenship : A Conceptual Journey.
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解説
This book examines the evolution of two inter-related concepts, 'corporate social responsibility' and 'corporate citizenship' in organizational theory and practice. It uses a historical approach, and charts the ways in which the public understanding of corporate contributions to society was transformed from a paradigm of institutional control of corporate behavior to one of implied voluntarism by firms and lesser oversight of corporate activity. This unique approach provides a comprehensive analysis of the two concepts.