株式会社極東書店トップ ＞ 商品一覧 ＞ Advertising and Public Relations Research.
商品詳細
解説
This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR.