株式会社極東書店トップ > 商品一覧 > The New Multinationals : Spanish Firms in a Global Context.
商品詳細
The New Multinationals : Spanish Firms in a Global Context. 新多国籍企業-グローバルな環境でのスペイン企業
・ISBN 978-0-521-51614-3 hard GB£ 40.00
¥12,672.- (税込) ※(※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-0-511-77770-7
| 著者・編者 | Guillén, Mauro F. / García-Canal, E., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2010 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | <575-534> |
解説
A new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries, multinational firms came from the most technologically advanced countries in the world. Over the last two decades, however, new multinational firms from upper-middle-income economies (e.g. Spain, Ireland, Portugal, South Korea, and Taiwan), developing countries (e.g. Egypt, Indonesia, and Thailand), and oil-rich countries (e.g. United Arab Emirates, Nigeria, Russia, and Venezuela) have become formidable global competitors. These firms do not necessarily possess technological or marketing skills. In contrast to the classic multinationals, they found strength in their ability to organize, manage, execute, and network. They pursued a variety of strategies including vertical integration, product diversification, learning by doing, exploration of new capabilities, and collaboration with other firms. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.