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Value Creation and Sport Management. 価値創造とスポーツ・マネジメント
・ISBN 978-0-521-19923-0 2010 hard GB£ 100.00
￥31,680.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
・ISBN 978-1-107-40617-9 2012 paper GB£ 43.00
￥13,622.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-511-76276-5
| 著者・編者 | Gomez, Sandalio / Kase, K. / Urrutia, I., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| ページ数 | 266 pp. |
| 言語 | ENG |
| ニュース番号 | ＜575-516＞ |
解説
The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers.