商品詳細

A family owned business specializing in light duty horse-drawn carriages, buggies, and wagons, the McFarlan Company, like many manufacturers of its era, entered the automobile industry soon after the turn of the twentieth century. Instead of trying to outproduce and outsell its competition, McFarlan catered to the individual desires and whims of an affluent clientele. For nearly 20 years, McFarlan automobiles were recognized for their quality, custom features, powerful engines, and enormous size. Coming to a demise shortly before the Great Depression, McFarlan nonetheless managed to gain a considerable reputation among the nation's rich and famous, including Wallace Reid, Fatty Arbuckle, Jack Dempsey, and even Al Capone. This book gives a complete account of McFarlan's rise, transition, and eventual dissolution, outlining in the process the surprising impact that the relatively obscure company had on its community and the auto industry.