株式会社極東書店トップ ＞ 商品一覧 ＞ Crisis Communication : Theory and Practice.
商品詳細
Crisis Communication : Theory and Practice. 危機コミュニケーション－理論と実践
・ISBN 978-0-7656-2051-4 hard GB£ 235.00
￥74,448.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-0-7656-2052-1 paper GB£ 66.99
￥21,222.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-70536-1
| 著者・編者 | Zaremba, Alan Jay, |
|---|---|
| 出版社 | (Sharpe, US) |
| 出版年月 | 2009 |
| ページ数 | x, 245 pp. |
| 言語 | ENG |
| ニュース番号 | ＜575-1706＞ |
解説
Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization's reputation in the eyes of both the public and the members of the organization.
The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by:
- Providing a theoretical framework for understanding crisis communication
- Examining the recommendations of academics and practitioners
- Reviewing cases that required efficient communication during crises
- Describing the steps and stages for crisis communication planning
Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.