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Contemplating Corporate Marketing, Identity and Communication. 企業のマーケティング、アイデンティティ、 コミュニケーションを熟考する
・ISBN 978-0-415-57743-4 2010 hard GB£ 171.99
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・ISBN 978-1-138-97168-4 2016 paper GB£ 50.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-82971-5
| 著者・編者 | Podnar, Klement / Balmer, J. M. T. (eds.), |
|---|---|
| 出版社 | (Routledge, UK) |
| ページ数 | 176 pp. |
| 言語 | ENG |
| ニュース番号 | ＜574-642＞ |
解説
Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought.
Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights.
In a field characterized by paradoxes - unity and variety; integration and specialization - the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.