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株式会社極東書店トップ ＞ 商品一覧 ＞ The Strategy and Tactics of Pricing : A Guide to Growing More Profitably. 5th ed.

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The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing : A Guide to Growing More Profitably. 5th ed. T.T.ネイゲル他著 『プライシング戦略－利益最大化のための指針』第5版

・ISBN 978-0-13-610681-4 cloth

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・ISBN 978-0-13-254613-3 paper Int'l ed.

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著者・編者Nagle, Thomas T. / Hogan, J. E. / Zale, J.,
出版社(Prentice Hall, US)
出版年月2011
ページ数334 pp.
言語ENG
ニュース番号＜574-640 578-757＞

解説

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.