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株式会社極東書店トップ ＞ 商品一覧 ＞ Services Marketing : People, Technology, Strategy. 7th ed.

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Services Marketing

Services Marketing : People, Technology, Strategy. 7th ed. C.H.ラブロック他著　サービス・マーケティング　第7版

・ISBN 978-0-13-610721-7 cloth

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・ISBN 978-0-273-75606-4 paper Int'l ed.

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著者・編者Lovelock, Christopher H. / Wirtz, Jochen,
出版社(Prentice Hall, US)
出版年月2011
ページ数626 pp.
言語ENG
ニュース番号＜574-639 577-741＞

解説

The fundamentals of services marketing presented in a strategic marketing framework.

Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.