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Qualitative Research Methods in Public Relations and Marketing Communications. 2nd ed. PRとマーケティング・コミュニケーションの 質的研究方法 第2版
・ISBN 978-0-415-47117-6 hard GB£ 210.00
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・ISBN 978-0-415-47118-3 paper GB£ 61.99
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納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-84654-4
| 著者・編者 | Daymon, Christine / Holloway, I., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2011 |
| ページ数 | 416 pp. |
| 言語 | ENG |
| ニュース番号 | ＜574-634＞ |
解説
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.
This new edition:
- Identifies the skills and strategies needed to conduct authentic, trustworthy research
- Highlights specific analytical techniques associated within the main research approaches
- Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research
Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.