株式会社極東書店トップ ＞ 商品一覧 ＞ Airline eCommerce : Log on. Take off.
商品詳細
Airline eCommerce : Log on. Take off. 航空電子商取引
・ISBN 978-0-415-77579-3 hard GB£ 210.00
￥66,528.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-0-415-77580-9 paper GB£ 62.99
￥19,955.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-66040-0
| 著者・編者 | Hanke, Michael, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2016 |
| ページ数 | 588 pp. |
| 言語 | ENG |
| ニュース番号 | ＜574-573＞ |
解説
From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry's first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world.
This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation.
- Digital properties & features
- E-marketing
- E-sales & distribution
- Web customer service
- E-commerce organization
- E-commerce strategy
Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.