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This book challenges existing conceptual accounts of ethical consumption, by emphasising both how consumption is governed within neoliberal rationalities and how consumption is self-governed by individuals in their different social networks. Governing Ethical Consumption highlights how ethical campaigns provide devices for the expression of ethical subjectivities through consumption, and how these practices of consumption can become part of wider registers of political mobilisation. These conceptual accounts are given life and made more complex through a series of case studies dealing with particular campaigns on issues such as fair trade, organic food, ethical clothing and poverty in the Global South.