株式会社極東書店トップ ＞ 商品一覧 ＞ The Marketing Plan Handbook. 4th ed.
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解説
A step-by-step guide to creating a customized marketing plan.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.