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商品詳細

Name: Consumer Behavior : Buying, Having, and Being. 9th ed.
Author: Solomon, Michael R.
ISBN: 978-0-13-611092-7

Consumer Behavior : Buying, Having, and Being. 9th ed. M.R.ソロモン著　消費者行動　第9版

・ISBN 978-0-13-611092-7 cloth

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・ISBN 978-0-13-703496-3 paper global ed.

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著者・編者	Solomon, Michael R.,
出版社	(Prentice Hall, US)
出版年月	2010
ページ数	680 pp.
言語	ENG
ニュース番号	＜573-886 577-747＞

解説

Explore the "act of buying" and beyond.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

商品詳細

Consumer Behavior : Buying, Having, and Being. 9th ed. M.R.ソロモン著 消費者行動 第9版

解説

Consumer Behavior : Buying, Having, and Being. 9th ed. M.R.ソロモン著　消費者行動　第9版