商品詳細

Globalisation and outsourcing-based strategies have reshaped the global economy. This timely book provides a strategic analysis of both the development and macro trends of the electronics industry within the wider context of global technology outsourcing.

Lucio Cassia examines the whole supply chain of the electronics industry and highlights the changes due to the effects of global outsourcing. He moves on to describe hypotheses of growth, and consider likely future developments - including the reshaping of firms' competitive strategies. The author also explains the patterns of development of new technologies and changes in the competitive positioning of the firms.

This innovative book will appeal to academics and scholars interested in the strategic growth of firms and technological innovation. The insights presented in the book will also interest entrepreneurs, managers and practitioners who make decisions about competitive strategies in a global context.