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Innovation and Marketing in the Video Game Industry : Avoiding the Performance Trap. ビデオゲーム産業におけるイノベーションとマーケティング
・ISBN 978-0-566-09167-4 hard GB£ 171.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-58861-2
| 著者・編者 | Wesley, David / Barczak, G., |
|---|---|
| 出版社 | (Gower, UK) |
| 出版年月 | 2010 |
| ページ数 | 280 pp. |
| 言語 | ENG |
| ニュース番号 | ＜573-333＞ |
解説
Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better innovation strategies and successfully bring new products to market.
The book shows how some video game companies have used radical innovations to attract new customers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. The authors compare product features, marketing strategies, and the supply chain to help better understand this valuable industry.