株式会社極東書店トップ ＞ 商品一覧 ＞ Communication and Knowledge Transfer : Theories and Cases in Journalism, Public Relations and Advertising.
商品詳細
Communication and Knowledge Transfer : Theories and Cases in Journalism, Public Relations and Advertising. コミュニケーションと知識移転 －ジャーナリズム、PR、広告の理論と事例－
・ISBN 978-981-4271-02-8 hard
お気に入り
★★★
| 著者・編者 | Lee, Seow Ting / Cheng, I-Huei, |
|---|---|
| シリーズ | Series on Innovation and Knowledge Management |
| 出版社 | (World Scientific, SI) |
| 出版年月 | 2015 |
| ページ数 | 200 pp. |
| 言語 | ENG |
| ニュース番号 | ＜572-511＞ |
解説
This book brings together the theories of knowledge management and communication to examine the goals, functions and effects of knowledge management on journalism, public relations, and advertising. Through numerous case studies, it investigates the critical inter-relationships between communication and knowledge creation in theory and practice. It also examines the dynamics of knowledge transfer, tacit knowledge, and the challenges of harnessing, transferring, and sharing tacit knowledge. It offers new insights into knowledge transfer and provides practical recommendations to organizations, students, academics and mass communication practitioners.