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The standardization of innovative technologies can create greater market opportunities and increase an organization's competitiveness. However, little is known on how organizations formulate their strategies for standards, how these strategies shape the standardization process, or even how the collective strategies of organizations determine the larger configuration of the market and its technologies. Using a novel framework that interweaves aspects of the theory of Self-organized complexity, Actor Network Theory (ANT) and the dynamic unfolding and emergence of structures, this book clearly illustrates how organizations formulate and execute their standards and strategies. With an in-depth analysis on the development of PC architecture and wireless technology standards, this book comprehensively outlines the interactive outcome of the dynamic strategic moves that ultimately blossomed into the evolution of both the standards and markets from 1G through 4G.