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Can election results be explained, given that each ballot reflects the influence of countless impressions, decisions, and attachments? Leading young scholars of political behaviour piece together a comprehensive portrait of the modern Canadian voter to reveal the challenges of understanding election results. By systematically exploring the long-standing attachments, short-term influences, and proximate factors that influence our behaviour in the voting booth, this theoretically grounded and methodologically advanced collection sheds new light on the choices we make as citizens and provides important insights into recent national developments.