株式会社極東書店トップ商品一覧Strategic Management : Concepts and Cases. 13th ed.

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Strategic Management

Strategic Management : Concepts and Cases. 13th ed. F.R.デイビッド著 戦略経営 第13版

・ISBN 978-0-13-612098-8 cloth

絶版

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・ISBN 978-0-13-703499-4 paper Int'l ed.

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著者・編者David, Fred R.,
出版社(Prentice Hall, US)
出版年月2011
ページ数705 pp.
言語ENG
ニュース番号<571-574 578-721>

解説

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.