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The Three Secrets of Green Business : Unlocking Competitive Advantage in a Low Carbon Economy. グリーン・ビジネスの三つの秘密 －低炭素経済における競争上の優位を解き明かす－
・ISBN 978-1-84407-873-8 hard GB£ 171.99
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・ISBN 978-1-84407-874-5 paper GB£ 37.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-84977-462-8
| 著者・編者 | Kane, Gareth, |
|---|---|
| 出版社 | (Earthscan, UK) |
| 出版年月 | 2010 |
| ページ数 | 220 pp. |
| 言語 | ENG |
| ニュース番号 | ＜571-553＞ |
解説
Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. But there is another way of looking at the green agenda - as an opportunity rather than a threat.
Written by renowned green business expert Gareth Kane, this practical 'how-to' guide contains everything you need to know about making your business green and increasing profits. Key features include:
' The Three Secrets of Green Business Success.
' Preparing To Go Green - change management, indicators, communication and marketing.
' Small Steps - the easy actions that will cut waste of materials, water and energy and save you money.
' Huge Leaps - the really big changes that will make your business truly green by changing your processes, products and business models.
' Hundreds of handy hints and tips.
' Checklists and a brainstorming tool
Packed with examples, this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.