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Global Communication

Global Communication : Theories, Stakeholders, and Trends. 3rd ed. グローバル・コミュニケーション -理論、利害関係者、傾向-第3版

・ISBN 978-1-4443-3030-4 paper

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著者・編者McPhail, Thomas L.,
出版社(Wiley-Blackwell, UK)
出版年月2010
ページ数416 pp.
言語ENG
ニュース番号<571-1627>

解説

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak Covers the global war on terrorism and the substantial US investment in Iraqi media Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media