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商品詳細
Marketing and Management Sciences : Proceedings of the International Conference on ICMMS 2008. マーケティングと経営科学
・ISBN 978-1-84816-509-0 hard
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-84816-510-6
| 著者・編者 | Sakas, Damianos P. / Konstantopoulos, Nikolaos (eds.), |
|---|---|
| 出版社 | (Imperial College Pr., UK) |
| 出版年月 | 2010 |
| ページ数 | 617 pp. |
| 言語 | ENG |
| ニュース番号 | ＜570-576＞ |
解説
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.