株式会社極東書店トップ ＞ 商品一覧 ＞ Luxury Online : Styles, Strategies, Systems.
商品詳細
解説
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.