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Marketing through Turbulent Times.

Marketing through Turbulent Times. 乱気流時代のマーケティング

・ISBN 978-0-230-23730-8 hard

お気に入り
著者・編者Darroch, Jenny,
出版社(Palgrave Macmillan, UK)
出版年月2010
ページ数176 pp.
言語ENG
ニュース番号<568-684>

解説

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.