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Marketing Methods to Improve Company Strategy : Applied Tools and Frameworks to Improve Company’s Competitiveness Using a Network Approach. 企業戦略を改善するためのマーケティング方法
・ISBN 978-0-415-87375-8 hard GB£ 171.99
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・ISBN 978-0-415-87377-2 paper GB£ 46.99
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納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-85986-5
| 著者・編者 | Neves, Marcos Fava / Castro, L. T. e / Consoli, M. A., |
|---|---|
| 出版社 | (Routledge, US) |
| 出版年月 | 2010 |
| ページ数 | 128 pp. |
| 言語 | ENG |
| ニュース番号 | ＜568-648 568-693＞ |
解説
The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of competitors in their marketplace. In addition, the book wants to show how it may be used when working with marketing and sales management. Another important theme of this book is the idea that a firm is seen as a network. This network philosophy is an important theme throughout the book, and should open managers' eyes to potential joint marketing activities, as well as joint ventures, other types of contracts and partnerships in a world of firms' fuzzy boundaries.